Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political

After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth dete

The use of social media and political purposes isn't entirely new. Many argue that Thomas Paine's political tract, Common Sense, was an early example of social