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Language: en
Pages: 4
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Type: BOOK - Published: - Publisher: Forte Consultancy
The third in a series around features of successful loyalty programs that have helped certain companies stand out from the rest, with program offerings that are
Language: en
Pages: 242
Pages: 242
Type: BOOK - Published: 2010-06-16 - Publisher: Entrepreneur Press
Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 1
Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 2005-10-10 - Publisher: John Wiley & Sons
In Loyalty Myths, the authors have assembled53 of the most common beliefs about customer loyalty – all ofthem wrong or misconceived! Each of the beliefs in th
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2013 - Publisher: Forschungsergebnisse der Wirtschaftsuniversität Wien
To test the impact of stand-alone vs. multi-partner programs on customer loyalty, management interviews were conducted and a survey with 1,150 German customers
Language: en
Pages: 89
Pages: 89
Type: BOOK - Published: 2016 - Publisher:
Loyalty programs are a major strategy used in firm CRM efforts, with resources in excess of $48 billion spent in 2013 on loyalty programs in the U.S. alone (Ber