The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market oppor

The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to ach

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a

Business approaches in today’s society have become technologically-driven and highly-applicable within various professional fields. These business practices h

In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This accele