Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decision

"Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardr

Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve c

The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 199

Data mining is considered as one of the most powerful technologies that participates greatly in helping companies in any industry to focus on the most important