Cybermarketing Essentials for Success
| Author | : Craig Settles |
| Publisher | : |
| Total Pages | : 284 |
| Release | : 1995 |
| ISBN-10 | : 1562763288 |
| ISBN-13 | : 9781562763282 |
| Rating | : 4/5 (282 Downloads) |
Book Synopsis Cybermarketing Essentials for Success by : Craig Settles
Download or read book Cybermarketing Essentials for Success written by Craig Settles and published by . This book was released on 1995 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional marketing does not address the radically different dynamics of the cyber world, but Cyber Marketing does. It provides a multidimensional marketing strategy that includes generating sales, selling to existing customers, providing customer service and support, and supplementing traditional marketing activities.