"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each custom

"This textbook on CRM, a new approach to marketing, is comprehensive and managerially very useful. Its case studies with a mixture of Indian and non-Indian case

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communicat

Preface Corporations that achieve high customer retention and high customer profitability aim for: The right product (or service), to the right customer, at the