Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings tog

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge

In recent years there has been a weight of evidence suggesting that engagement has a significantly positive impact on productivity, performance and organisation

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of curr

How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regard