Sustainable Marketing of Cultural and Heritage Tourism
| Author | : Deepak Chhabra |
| Publisher | : Routledge |
| Total Pages | : 253 |
| Release | : 2010-04-19 |
| ISBN-10 | : 9781136997402 |
| ISBN-13 | : 1136997407 |
| Rating | : 4/5 (407 Downloads) |
Book Synopsis Sustainable Marketing of Cultural and Heritage Tourism by : Deepak Chhabra
Download or read book Sustainable Marketing of Cultural and Heritage Tourism written by Deepak Chhabra and published by Routledge. This book was released on 2010-04-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.