ÔPrimecz, Romani, and Sackmann provide managers and educators with a powerful framework that goes beyond simple categorization of national and cultural differe

Accessible and lively introduction to the management of cross-cultural communication for undergraduate and postgraduate business students. Drawing on the latest

This Routledge Companion provides a timely and authoritative overview of cross-cultural management as an academic domain and field of practice for academics and

Given the global nature of business today and the increasing diversity within the workforce of so many industries and organisations, a cross-cultural component

All cultures appear to share the belief that they do things ‘correctly’, while others, until proven otherwise, are assumed to be ignorant or barbaric. When