Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both i

Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees an

Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innov

Handbook of the Management of Creativity and Innovation: Theory and Practice is a collection of theories and practices for the effective management of creativit

The effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creativity in th