Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to h

Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company

Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation "In a sea of business books, Corporate Reputation is a beacon of light for a

What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communica

Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully add