This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies

Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate commu

The United Nations' 17 Sustainable Development Goals (SDGs) were set with a target date of 2030, and they represent our collective endeavors for a more sustaina

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relatio

"Effective Communication Strategies in the Workplace" is your comprehensive guide to mastering the art of communication in a professional setting. From developi