Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level man

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important

Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communica

The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the

For some people, Public Relations used to be "that former journalist type who deals with the media." However, the public perception of the profession has change