Copycats
| Author | : Oded Shenkar |
| Publisher | : Harvard Business Press |
| Total Pages | : 251 |
| Release | : 2010 |
| ISBN-10 | : 9781422126738 |
| ISBN-13 | : 1422126730 |
| Rating | : 4/5 (730 Downloads) |
Book Synopsis Copycats by : Oded Shenkar
Download or read book Copycats written by Oded Shenkar and published by Harvard Business Press. This book was released on 2010 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In business, imitation gets a bad rap: some business leaders see imitators as 'me too' players forced to copy because they have nothing original to offer. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation, especially when the two are used together."--Inside jacket.