A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-b

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, re

This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In

Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standar