Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of b

Preface: Running with the Centaur "A businessman is a hybrid of a dancer and a calculator." —Paul Valery, French Poet and Philosopher The Internet revolution

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultu

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own infor

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and revi