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Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding
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Marketing Management
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This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international mark
Contemporary Perspectives in Data Mining, Volume 2
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Contemporary Corporate Strategy
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With the onset of the third millennium, increasing numbers of corporations around the world have been undergoing cultural and mindset shift paradigms whilst dev