Related Books
Language: en
Pages: 204
Pages: 204
Type: BOOK - Published: 2013-07-24 - Publisher: Routledge
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding
Language: en
Pages: 641
Pages: 641
Type: BOOK - Published: 2012 - Publisher: McGraw-Hill Europe
Intended to target an international audience by including scholarly international research contributing to the field of marketing and by providing examples and
Language: en
Pages: 856
Pages: 856
Type: BOOK - Published: 1997 - Publisher: Thomson South-Western
This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international mark
Language: en
Pages: 237
Pages: 237
Type: BOOK - Published: 2015-07-01 - Publisher: IAP
The series, Contemporary Perspectives on Data Mining, is composed of blind refereed scholarly research methods and applications of data mining. This series will
Language: en
Pages: 376
Pages: 376
Type: BOOK - Published: 2007-12-21 - Publisher: Routledge
With the onset of the third millennium, increasing numbers of corporations around the world have been undergoing cultural and mindset shift paradigms whilst dev