This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by

2020 introduced a global pandemic that led to global economic, social, and regional lockdowns affecting public life in ways never been imagined before. This boo

Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a

The COVID-19 pandemic is one of the greatest and most challenging crises the world has faced in recent decades. This volume provides a collection of awarded and

This book presents ten essays that examine the potential of digital responses to the COVID-19 pandemic. The essays explore new digital concepts for learning and