Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? Th

In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on

With engaging new contributions from the major figures in the fields of the media and public opinion The Oxford Handbook of American Public Opinion and the Medi

This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.

Public opinion is one of the most elusive and complex concepts in democratic theory, and we do not fully understand its role in the political process. Reading P