The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a wor

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of su

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eye

This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some