Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers,

This edited volume seeks to go beyond the dominant business/management/marketing perspectives that focus on the co-creation of market value and innovation, to e

Co-creation has become a buzzword in many social science disciplines, in business and in tourism studies. Given the prominence of co-creation, surprisingly litt

This book assists the better understanding of value co-creation and co-destruction in tourism development by bringing together different perspectives and discip

This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability