This book explores how young children and new families are located in the consumer world of affluent societies. The author assesses the way in which the value o

Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make

This Little Kiddy Went to Market investigates the way that corporations are targeting younger children with a barrage of advertising and marketing designed to t

This book sheds light on new research related to welfare state, child care policies, and small children's everyday lives in institutions in Europe. In uniting r

"Offers a vivid portrait of a global economy that overproduces goods and targets children as consumers ... where the primary goal is no longer to manufacture go