Integrated Marketing Communication: Celebrity and the American Political Process uses an integrated marketing communication perspective to examine the brand of

Are celebrity politics the spice of American public life or a pox on policy progress? This book identifies and measures the attributes of celebrities that make

[This book] looks at the history and contemporary role of celebrities in American politics, and the long-term implications of this trend. It examines the inters

The Hollywood Connection: The Influence of Fictional Media and Celebrity Politics on American Public Opinion is one of the first edited volumes offered in the p

In this new book, Mark Wheeler offers the first in-depth analysis of the history, nature and global reach of celebrity politics today. Celebrity politicians and