Developed over a number of years at the International Banking Centre at the Manchester Business School, this text is concerned with strategic management and mar

This collection of case studies is designed to accompany the textbook, Bank Strategic Management and Marketing. The material, previously unpublished in any form

Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy;

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both stra