Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of market

This anthology responds to the recurring call for quality in home care service provision. It presents to agency administrators, managers, supervisors, and front

First multi-year cumulation covers six years: 1965-70.

Packed with real-life examples of business decisions gone awry, the book explores the complex issues of business ethics from the leaders' perspectives. This bes