An interdisciplinary approach which combines clothing/textiles and business administration in the apparel and soft goods industry as analyzed from a marketing p

This book asks readers to act business consultants in a variety of hypothetical work settings, from apparel and soft goods manufacturing to retail sales. Presen

This combination textbook/casebook brings the study of retail and merchandise management to life. These ninety-five cases present a wide variety of actual situa

Teaching Fashion Studies is the definitive resource for instructors of fashion studies at the undergraduate level and beyond. The first of its kind, it offers e

Guide to Fashion Career Planning: Job Search, Résumés, and Strategies for Success, 2nd Edition, helps both students and individuals interested in entering the