Thoroughly updated to reflect the post-crisis, global, and digital economy. Modernized for the 21st century, the Eighth Edition emphasizes strategic thinking by

Essentials of Business Economics is an introduction to modern microeconomic theory. The book lays the foundation required to understand how economic and policy

'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics.

Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You?re thinking, "Yeah, sure. I?ve heard that

This textbook discusses central statistical concepts and their use in business and economics. To endure the hardship of abstract statistical thinking, business