Takes a business-first approach to improve students' perception of the value of IS within the business discipline. This perspective allows instructors to demons

"The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiat

"Unlike any other MIS text, Business Driven Technology, 9e, discusses various business initiatives first and how technology supports those initiatives second. T

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the