Marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. The secret is star

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding p

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you

Branding is all about image of a business. The concept doesn't only include style, emblems and logos but also the image of quality perceived. The image perceive

The second edition of Branded: Branding in Sport Business examines significant brands associated with the sport industry. The brands profiled in this work ident