Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy fiv

Forbes calls The Successful Business Plan one of the best books for small businesses. This new edition offers advice on developing business plans that will succ

This comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What's your Identity? Marketing issues: Who a

How can all the nuts and bolts of a business be analyzed effectively in one comprehensive model and translated into a business plan? At various points in the li

Second edition, December, 2014.In its first year, about half of all businesses fail. Five years down the line, depending upon which study you look at, only 1 in