Marketing Planning & Strategy
| Author | : John Dawes |
| Publisher | : SAGE |
| Total Pages | : 297 |
| Release | : 2021-08-11 |
| ISBN-10 | : 9781529766271 |
| ISBN-13 | : 1529766273 |
| Rating | : 4/5 (273 Downloads) |
Book Synopsis Marketing Planning & Strategy by : John Dawes
Download or read book Marketing Planning & Strategy written by John Dawes and published by SAGE. This book was released on 2021-08-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.