Brandscaping - die Gestaltung dreidimensionaler Markenwelten wird mehr und mehr zu einem Thema für die Architektur von Verkaufsflächen. Auf die Herausforderun

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Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus mana

From commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply entwined in people’s

Empower Your Business, Your Town, and Your Fellow Citizen to Prosper as Never Before Town Inc. unpacks the deceivingly simple link between building a booming bu