Media Promotion & Marketing for Broadcasting, Cable & the Internet
| Author | : Susan Tyler Eastman |
| Publisher | : CRC Press |
| Total Pages | : 351 |
| Release | : 2012-11-12 |
| ISBN-10 | : 9781136024825 |
| ISBN-13 | : 1136024824 |
| Rating | : 4/5 (824 Downloads) |
Book Synopsis Media Promotion & Marketing for Broadcasting, Cable & the Internet by : Susan Tyler Eastman
Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by CRC Press. This book was released on 2012-11-12 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.