Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers,

This book assists the better understanding of value co-creation and co-destruction in tourism development by bringing together different perspectives and discip

Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measure

This book provides an authoritative, state-of-the-art review of tour guiding scholarship and research. It aims to foster best practice and to stimulate further