Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system o

Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known exam

A creative approach to strategy development and planning for companies in today’s turbulent business environment that prepares them for an unknown tomorrow. T

Advocates that employees should focus their attention on what the author defines as the key drivers of cash, profit, assets, growth, and people to evaluate the

PICTURE THIS: A BOLD NEW BUSINESS STRATEGY DRAWN FROM TODAY'S HOTTEST VISUAL TRENDS Scientific studies have shown that looking at pictures, drawings, and other