The Experience Economy
| Author | : B. Joseph Pine |
| Publisher | : Harvard Business Press |
| Total Pages | : 276 |
| Release | : 1999 |
| ISBN-10 | : 0875848192 |
| ISBN-13 | : 9780875848198 |
| Rating | : 4/5 (198 Downloads) |
Book Synopsis The Experience Economy by : B. Joseph Pine
Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.