The Theory and Practice of Revenue Management
| Author | : Kalyan T. Talluri |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 731 |
| Release | : 2006-02-21 |
| ISBN-10 | : 9780387273914 |
| ISBN-13 | : 0387273913 |
| Rating | : 4/5 (913 Downloads) |
Book Synopsis The Theory and Practice of Revenue Management by : Kalyan T. Talluri
Download or read book The Theory and Practice of Revenue Management written by Kalyan T. Talluri and published by Springer Science & Business Media. This book was released on 2006-02-21 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.