Aunt Jemima, Uncle Ben, and Rastus

Download or read book Aunt Jemima, Uncle Ben, and Rastus written by Marilyn Kern Foxworth and published by Praeger. This book was released on 1994-07-30 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and the NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of blacks in advertising.