The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function withi

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appr

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expa

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the fie

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of su