Advertising and Promotion Management

Advertising and Promotion Management
Author :
Publisher :
Total Pages : 640
Release :
ISBN-10 : 007053943X
ISBN-13 : 9780070539433
Rating : 4/5 (433 Downloads)

Book Synopsis Advertising and Promotion Management by : John R. Rossiter

Download or read book Advertising and Promotion Management written by John R. Rossiter and published by . This book was released on 1997 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Advertising and Promotion Management Related Books

Advertising and Promotion Management
Language: en
Pages: 640
Authors: John R. Rossiter
Categories:
Type: BOOK - Published: 1997 - Publisher:

DOWNLOAD EBOOK

Advertising Communications and Promotion Management
Language: en
Pages: 640
Authors: John R. Rossiter
Categories: Advertising
Type: BOOK - Published: 1998 - Publisher:

DOWNLOAD EBOOK

This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly
Marketing Communications Management
Language: en
Pages: 447
Authors: Paul Copley
Categories: Business & Economics
Type: BOOK - Published: 2007-03-30 - Publisher: Routledge

DOWNLOAD EBOOK

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communicat
Advertising and Promotion Management
Language: en
Pages: 680
Authors: John R. Rossiter
Categories: Business & Economics
Type: BOOK - Published: 1987 - Publisher: McGraw-Hill Companies

DOWNLOAD EBOOK

Advertising and Promotion
Language: en
Pages: 273
Authors: Dr. Chris Hackley
Categories: Business & Economics
Type: BOOK - Published: 2005-01-26 - Publisher: SAGE

DOWNLOAD EBOOK

"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and re