Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the ex

Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historica

The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Eff

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods an