The tourism industry faces various challenges, including environmental concerns and the rapid emergence of new technologies. To remain competitive, tourism comp

"In the context of the tourism and hospitality industry, this book aims to offer a comprehensive blend of theoretical insights and empirical research. It delves

In an era where technology and hospitality converge, the models of travel and lodging are undergoing a transformative shift known as hybrid hospitality. As mode

In the sector of global tourism, a critical challenge has taken center stage — the imperative for sustainable transformation. The World Tourism Organization h