CRM in Financial Services
| Author | : Bryan Foss |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 724 |
| Release | : 2002 |
| ISBN-10 | : 0749436964 |
| ISBN-13 | : 9780749436964 |
| Rating | : 4/5 (964 Downloads) |
Book Synopsis CRM in Financial Services by : Bryan Foss
Download or read book CRM in Financial Services written by Bryan Foss and published by Kogan Page Publishers. This book was released on 2002 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making the most of your customer base; systems and data management; risk and compliance; channels and value chain issues; implementation; strategic implications.