A mission statement is an affirmation of philosophy and direction, developed by an organization to focus staff attention on company goals. This guide aims to pr

Ben & Jerry's has one. So do Tiffany's and Smucker's and Microsoft. It doesn't matter whether you're a small start-up or one of the biggest players in corporate

"The practical book answers all these questions before leading you step-by-step through the process of writing your own mission statement and then living up to

This is a must-have resource for busy educators involved in creating, improving, or reevaluating their school mission statements. The authors provide numerous e

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