From the Santler of 1889, to the Morgan of today, Worcestershire can boast the longest period of involvement in the motor industry in Britain, a timespan of 124

Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'herit

Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to att

This book explores, in breadth and depth, the role of sport in museums. It surveys the history of sport in museums, including the growth in sport museums and ha