Why Customers Do What They Do
| Author | : Marshal Cohen |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 204 |
| Release | : 2006 |
| ISBN-10 | : 0071460365 |
| ISBN-13 | : 9780071460361 |
| Rating | : 4/5 (361 Downloads) |
Book Synopsis Why Customers Do What They Do by : Marshal Cohen
Download or read book Why Customers Do What They Do written by Marshal Cohen and published by McGraw Hill Professional. This book was released on 2006 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: A chief analyst at the NPD Group delivers a breakthrough branding and sales strategy that speaks the customer's language.