Why America is Such a Hard Sell
Author | : Juliana Geran Pilon |
Publisher | : Rowman & Littlefield |
Total Pages | : 310 |
Release | : 2007 |
ISBN-10 | : 0742551490 |
ISBN-13 | : 9780742551497 |
Rating | : 4/5 (497 Downloads) |
Download or read book Why America is Such a Hard Sell written by Juliana Geran Pilon and published by Rowman & Littlefield. This book was released on 2007 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does America consistently receive such low ratings in opinion polls around the world? The answer, as Pilon explains, lies not just in America's overtly forceful actions but in the construction and presentation of its self-image. Scholars and policymakers alike will find Why America Is Such a Hard Sell both a penetrating analysis of America's current efforts in public diplomacy and a prescription for delivering a more appealing self-portrait to the world.