Web mining has become a popular area of research, integrating the different research areas of data mining and the World Wide Web. According to the taxonomy of W

As the Internet becomes increasingly interconnected with modern society, the transition to online business has developed into a prevalent form of commerce. Whil

Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area

Web usage mining is defined as the application of data mining technologies to online usage patterns as a way to better understand and serve the needs of web-bas

This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. This book introduces how to achiev