The sophistication of the photographic process has had two dramatic results—freeing the artist from the confines of journalistic reproductions and freeing the

Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's medi

Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights a

A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, critique, create, and use

Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented a