Vintage Luxury Fashion

Vintage Luxury Fashion
Author :
Publisher : Springer
Total Pages : 238
Release :
ISBN-10 : 9783319719856
ISBN-13 : 3319719858
Rating : 4/5 (858 Downloads)

Book Synopsis Vintage Luxury Fashion by : Daniella Ryding

Download or read book Vintage Luxury Fashion written by Daniella Ryding and published by Springer. This book was released on 2018-03-27 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The ‘pre-loved or pre-owned’ clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format.


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